Sunday, June 26, 2011

The Postmaster


I fell for the box the instant I laid eyes on it. I had no idea my gift would be shipped with such charm. The name captured my imagination, and it reminded me of the reasons I wanted to be a graphic designer. Sometimes packaging sells the product more than the product sells itself. In this case, the design sold the product, because I'd never heard of Retro 1951 before I saw the product in a catalog. What sold me? The stamps. It was all about the stamps.


I like stamps. I like boldness. I like the claim, "WE MAKE 'EM LIKE THEY USED TO!" I have no idea who "they" is, but it's a grand hook. To quote Barry White, "Your (Retro 1951) bold claim just blows my mind." 

I saw the tornado watermark quite by accident. I had to squint and trace the image's outline to make sure it wasn't just a smudge I'd transferred to my lovely retro box. Ooh la! How I like this box! I like everything about it, including the buttons and the little red string.


And how do you like this? Made with authentic stamps. 

(there's more to come . . . )





10 comments:

  1. Oh wow I cannot wait . what a lovely pkg .. :) !!

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  2. That's one awesome little package there. I hope the pen doesn't disappoint.

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  3. wow that does look beautiful with the stamps :)

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  4. I like the blue and red stripes all the way around it. But, I'm with you ... it's all about the stamps. When my friend was in Belize with the Peace Corps, I loved receiving mail from her and seeing what kind of stamps she would use. I've misplaced those letters over the years ... oh, how I wish I had taken better care of my stuff.

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  5. Before I read a word, I was thinking, "I want one!" What a cool box. Love everything about it! The postage, the stripes, everything!

    Sharon

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  6. phonelady61, I ordered it one day and it was here before I blinked. Richardson, TX isn't that far away, so the Colorado Pen Company had it shipped directly from Retro 1951. Wow, before I was born the company was making pens. Now I get that claim of making 'em like they used to. Still scratching my head over "they."

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  7. Ooh wee Patty, wait until you see, and then I'll let you judge. "They" claim no two pens are alike. Still and all, I was hoping for one with the Churchill stamp in the ad. :)

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  8. Henderica, I've spent more time looking at the stamps than I using the pen. :)

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  9. Susan, I'm sorry you misplaced those letters. I did the same with my dad's letters from Vietnam. I like the postal stripes, the box, the string, the typography, and I like the pen. New photos are coming.

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  10. Hey happeningsonaranch, The box is way more than I expected for a pen that costs only $40. I get weak-kneed over packaging. I:)

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